China's Outdoor Supplies Industry from 2011 to 2015 (Chinese Version)

China's Outdoor Supplies Industry from 2011 to 2015 (Chinese Version)

China's Outdoor Supplies Industry

The characteristics of target consumers of outdoor supplies in China are roughly as follows:

• Most of them are male at the age of 26 to 35 
• Single or married without child 
• With bachelor’s degree or above 
• Monthly salaries of CNY 3000 to 8000 

They usually buy 5 to 8 kinds of outdoor supplies and pay attention to applications 

Obtain the outdoor information on line or in the magazine,

Have a long journey above 3 times a year, climb mountain 2 or 3 times a month 

Pursue different lives, like to meet challenges, long for passion

Believe that life is full of changes and value health, kinships friends and honors.

Please note: The report is Chinese version. We will provide the English version in three business days.