Sunday 4 November 2012

China Notebook Printing Market Research, 2012-2016

China Notebook Printing Market Research, 2012-2016

China Notebook Printing Market

Notebook products (here refers to notebook, scratchpad, name card holder, folder and paper products and stationery), mainly used for education and office. At present, the number of Chinas students in all kinds of schools reached 235 million people, in addition, there are also various types of enterprises and institutions of more than 200 million, these consumer groups have large demand for the notebook products.

Of which, the demand of students is relatively stable, and the required level for notebook products is uneven; while the purchasing power of large-scale enterprises strengthened and the requirement on product quality and level is relative high.

During the Eleventh Five-Year period, the average annual growth rate of Chinas printing industry was 19.34%, much higher than the national economic growth rate of 11.2% in the same period. In 2011, Chinas printing industry continued to keep high growth rate and the total industrial output value reached CNY 860 billion, year-on-year growth of over 12%; as the sub-sector of printing industry, notebook printing industry owns 221 above designated scale enterprises and the annual industry sales output value reached CNY 24.996 billion, accounting for 2.9% of the output value of the entire printing industry.
 

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