Research on China's Bicycle Hub Market from 2012 to 2016
China's Bicycle Hub Market
There are nearly 30 bicycle hub enterprises in China and a number of international brands presence in the domestic market, mainly are Quando, Joy and Shinano. In 2011, the sales revenue of Chinas bicycle hub industry reached CNY 4.197 billion, year-on-year growth 43.31%. As of June 2012, the market scale of Chinas bicycle hub industry has reached CNY 1.979 billion.
As for the product structure, Taiwan manufacturers produce medium and high-end products, the representative enterprises are Quando, Joy and so on; the international brands represent the industrys top level, such as DT swiss, Shimano and so on; the products of domestic enterprises mainly concentrated in the medium and low-end fields.
As far as brand concentration degree, at present, the products of Joy and Quando account for 60%--70% market share in domestic market.
In terms of consumption structure, Chinas current consumption level is low, the medium and low-end products account for about 90% of the total products, the consumer groups focus on students, office workers, etc; the proportion of high-end product consumption is small, mainly focus on professionals, enthusiasts and white-collar workers and other consumer groups.
From the aspect of development trend, the proportion of Chinas high-end bicycle consumption will be increased gradually. The bicycle development has already in the mature stage, and needs to design the personalized and functional products according to the social needs. In the first half of 2012, although the year-on-year growth rate of Chinas economy became slower, the sales of high-end bicycles gradually improved, this suggests that the domestic market has entered the consumer upgrading period. With the improvement of domestic living standards, the high living quality will become the needs of masses of the people. The high-end products in domestic market will have a huge development potential.
1. Development Trend of Global Bicycle Hub Market in 2011
1.1 Development Status Quo of Global Bicycle Hub Market in 2011
1.1.1 Industrial Characteristics
1.1.2 Market Demand
1.2 Factors Affecting the Development of Global Bicycle Hub Industry
1.2.1 European Debt Crisis Led to the Decline in Demand
1.2.2 The Rising of Products Costs, Medium and Small-sized Enterprises Faced More Pressure
1.2.3 Bicycle Consumption Upgrading in Emerging Countries Which were Represented by China Promoted the Further Development of Industry
2. Development Environment of Chinas Bicycle Hub Industry
2.1 Review of Chinas Macro Economic Operation in the First Half of 2012
2.1.1 Macro Economy
2.1.2 Industrial Situation
2.1.3 Investment of Fixed Assets
2.2 Development Trend of Chinas Macro Economy in the Second Half of 2012
2.2.1 Many Organization Believe that the Annual Growth Speed of GDP is Hopeful to Maintain 8%
2.2.2 Suggest to Maintain the Current Policies, It is not Suitable to Introduce too Much Policies to Stimulate
2.3 Relevant Policies of Bicycle Hub Industry and the Influence in 2011
2.3.1 The Tax Rebate of Bicycle Accessories is 15%
2.3.2 International Trade Barriers
2.3.3 Twelfth Five-Year Plan of Chinas Bicycle Industry
3. Development of Chinas Bicycle Hub Industry
3.1 Industrial Operation from 2009 to the First Half of 2012
3.2 Industrial Characteristic
3.3 Product Type
3.4 Industrial Problems
3.4.1 Unevenness of Product Quality
3.4.2 Entity Agents Faced With the Risk of Substitute by Network Agents
3.4.3 The Domestic Products Lack of Famous Brands
3.5 Status Quo of Technology
3.5.1 Main Part of the Hub
3.5.2 Axis
3.5.3 Column Foot
3.6 Price Analysis
4. Operation Situation of Chinas Bicycle Hub Industry
4.1 Quantity Structure of Enterprises
4.2 Industrial Production Scale
4.3 Prosperity Index of Bicycle Hub Industrial on 2011
5. Supply and Demand Situation of Chinas Bicycle Hub Industry
5.1 Market Demand
5.1.1 Industrial Demand Status Quo
5.1.2 Factors Affecting the Demand
5.2 Supply Capacity
5.2.1 Industrial Supply Status Quo
5.2.2 Factors Affecting the Supply
6. Sales Situation of Chinas Bicycle Hub Industry from 2009 to the First Half of 2012
6.1 Sales Revenue from 2009 to the First Half of 2012
6.2 Return Rate on Investment in 2011
6.3 Sales Tax in 2011
7. Import and Export of Chinas Bicycle Hub Industry from 2009 to 2011
7.1 Export Market
7.2 Import Market
7.3 Factors Affecting the Import and Export in 2010
7.4 Import and Export Trend in 2010
8. Key Regions of Chinas Bicycle Hub Industry
9. SWOT of Chinas Bicycle Hub Industry
9.1 Strength
9.2 Weakness
9.3 Opportunity
9.4 Threat
10. Key Enterprises of Chinas Bicycle Hub Industry
10.1 Joy Industrial Co., Ltd.
10.1.1 Company Profile
10.1.2 Competitive Advantages
10.1.3 Operation in 2010
10.2 Quando Group
10.2.1 Company Profile
10.2.2 Technical Analysis of Taiwan Q-LAI Top Mountain Bicycle Hub in 2009
10.2.3 Competitive Advantages
10.3 Shimano
10.3.1 Company Profile
10.3.2 Competitive Advantages
10.3.3 Distribution of Production Areas
10.4 DT swiss
10.4.1 Company Profile
10.4.2 Operation in 2011
10.4.3 Development Strategy in 2013
11. Development Forecast of Bicycle Hub Industry
11.1 Forecast of International Forecast from 2012 to 2016
11.2 Forecast of Domestic Market from 2012 to 2016
11.2.1 Forecast of Output
11.2.2 Forecast of Market Demand
11.2.3 Forecast of Market Price
12. Research on Investment Strategies of Bicycle Hub Industry
12.1 Research on Development Strategies
12.1.1 Enterprise Development Strategies
12.1.2 Technical Development Strategies
12.1.3 Enterprise Competitive Strategies
12.2 The Strategic Thinking of Chinas Bicycle Hub Brands
12.2.1 Importance of Enterprise Brand
12.2.2 The Meaning of Implement of Brand Strategy
12.2.3 Status Quo of Enterprise Brands
12.2.4 Brand Operation Capacity of the Enterprises
12.2.5 Strategy of Brand Strategic Management
12.3 Huidian Research: Investment Strategic Suggestions
China's Bicycle Hub Market
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There are nearly 30 bicycle hub enterprises in China and a number of international brands presence in the domestic market, mainly are Quando, Joy and Shinano. In 2011, the sales revenue of Chinas bicycle hub industry reached CNY 4.197 billion, year-on-year growth 43.31%. As of June 2012, the market scale of Chinas bicycle hub industry has reached CNY 1.979 billion.
As for the product structure, Taiwan manufacturers produce medium and high-end products, the representative enterprises are Quando, Joy and so on; the international brands represent the industrys top level, such as DT swiss, Shimano and so on; the products of domestic enterprises mainly concentrated in the medium and low-end fields.
As far as brand concentration degree, at present, the products of Joy and Quando account for 60%--70% market share in domestic market.
In terms of consumption structure, Chinas current consumption level is low, the medium and low-end products account for about 90% of the total products, the consumer groups focus on students, office workers, etc; the proportion of high-end product consumption is small, mainly focus on professionals, enthusiasts and white-collar workers and other consumer groups.
From the aspect of development trend, the proportion of Chinas high-end bicycle consumption will be increased gradually. The bicycle development has already in the mature stage, and needs to design the personalized and functional products according to the social needs. In the first half of 2012, although the year-on-year growth rate of Chinas economy became slower, the sales of high-end bicycles gradually improved, this suggests that the domestic market has entered the consumer upgrading period. With the improvement of domestic living standards, the high living quality will become the needs of masses of the people. The high-end products in domestic market will have a huge development potential.
1. Development Trend of Global Bicycle Hub Market in 2011
1.1 Development Status Quo of Global Bicycle Hub Market in 2011
1.1.1 Industrial Characteristics
1.1.2 Market Demand
1.2 Factors Affecting the Development of Global Bicycle Hub Industry
1.2.1 European Debt Crisis Led to the Decline in Demand
1.2.2 The Rising of Products Costs, Medium and Small-sized Enterprises Faced More Pressure
1.2.3 Bicycle Consumption Upgrading in Emerging Countries Which were Represented by China Promoted the Further Development of Industry
2. Development Environment of Chinas Bicycle Hub Industry
2.1 Review of Chinas Macro Economic Operation in the First Half of 2012
2.1.1 Macro Economy
2.1.2 Industrial Situation
2.1.3 Investment of Fixed Assets
2.2 Development Trend of Chinas Macro Economy in the Second Half of 2012
2.2.1 Many Organization Believe that the Annual Growth Speed of GDP is Hopeful to Maintain 8%
2.2.2 Suggest to Maintain the Current Policies, It is not Suitable to Introduce too Much Policies to Stimulate
2.3 Relevant Policies of Bicycle Hub Industry and the Influence in 2011
2.3.1 The Tax Rebate of Bicycle Accessories is 15%
2.3.2 International Trade Barriers
2.3.3 Twelfth Five-Year Plan of Chinas Bicycle Industry
3. Development of Chinas Bicycle Hub Industry
3.1 Industrial Operation from 2009 to the First Half of 2012
3.2 Industrial Characteristic
3.3 Product Type
3.4 Industrial Problems
3.4.1 Unevenness of Product Quality
3.4.2 Entity Agents Faced With the Risk of Substitute by Network Agents
3.4.3 The Domestic Products Lack of Famous Brands
3.5 Status Quo of Technology
3.5.1 Main Part of the Hub
3.5.2 Axis
3.5.3 Column Foot
3.6 Price Analysis
4. Operation Situation of Chinas Bicycle Hub Industry
4.1 Quantity Structure of Enterprises
4.2 Industrial Production Scale
4.3 Prosperity Index of Bicycle Hub Industrial on 2011
5. Supply and Demand Situation of Chinas Bicycle Hub Industry
5.1 Market Demand
5.1.1 Industrial Demand Status Quo
5.1.2 Factors Affecting the Demand
5.2 Supply Capacity
5.2.1 Industrial Supply Status Quo
5.2.2 Factors Affecting the Supply
6. Sales Situation of Chinas Bicycle Hub Industry from 2009 to the First Half of 2012
6.1 Sales Revenue from 2009 to the First Half of 2012
6.2 Return Rate on Investment in 2011
6.3 Sales Tax in 2011
7. Import and Export of Chinas Bicycle Hub Industry from 2009 to 2011
7.1 Export Market
7.2 Import Market
7.3 Factors Affecting the Import and Export in 2010
7.4 Import and Export Trend in 2010
8. Key Regions of Chinas Bicycle Hub Industry
9. SWOT of Chinas Bicycle Hub Industry
9.1 Strength
9.2 Weakness
9.3 Opportunity
9.4 Threat
10. Key Enterprises of Chinas Bicycle Hub Industry
10.1 Joy Industrial Co., Ltd.
10.1.1 Company Profile
10.1.2 Competitive Advantages
10.1.3 Operation in 2010
10.2 Quando Group
10.2.1 Company Profile
10.2.2 Technical Analysis of Taiwan Q-LAI Top Mountain Bicycle Hub in 2009
10.2.3 Competitive Advantages
10.3 Shimano
10.3.1 Company Profile
10.3.2 Competitive Advantages
10.3.3 Distribution of Production Areas
10.4 DT swiss
10.4.1 Company Profile
10.4.2 Operation in 2011
10.4.3 Development Strategy in 2013
11. Development Forecast of Bicycle Hub Industry
11.1 Forecast of International Forecast from 2012 to 2016
11.2 Forecast of Domestic Market from 2012 to 2016
11.2.1 Forecast of Output
11.2.2 Forecast of Market Demand
11.2.3 Forecast of Market Price
12. Research on Investment Strategies of Bicycle Hub Industry
12.1 Research on Development Strategies
12.1.1 Enterprise Development Strategies
12.1.2 Technical Development Strategies
12.1.3 Enterprise Competitive Strategies
12.2 The Strategic Thinking of Chinas Bicycle Hub Brands
12.2.1 Importance of Enterprise Brand
12.2.2 The Meaning of Implement of Brand Strategy
12.2.3 Status Quo of Enterprise Brands
12.2.4 Brand Operation Capacity of the Enterprises
12.2.5 Strategy of Brand Strategic Management
12.3 Huidian Research: Investment Strategic Suggestions
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